Healthy Drivers
If you can drum up enough fear, you can sell just about anything.
Because fear sells.
That’s why you see it everywhere: media, marketing, messaging.
It grabs attention.
It drives action rooted in self-protection, scarcity, safety, and FOMO.
I know I’ve written about this before… but it’s on my heart again, especially as I navigate the noise of today’s oversaturated media culture.
As purpose-driven business leaders, how do we play in that field?
Maybe we don’t.
Maybe we lead with:
Generosity instead of self-protection.
Adventure instead of safety.
Abundance instead of scarcity.
Unique Value instead of herd-driven FOMO.
Just a short reflection today. It is vacation week, after all.
But I invite you to reflect with me.
Yes, fear sells.
But if “perfect love drives out all fear” (1 John 4:18) is fear really where we want to build?
May wisdom prevail as we seek to honor God in the world of business.
Blessings to you all, my friends!
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This Week’s Resource Recommendation:
“The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea"
- Bob Burg & John David Mann
Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of “go-givers”: a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector” who brought them all together. Pindar’s friends teach Joe the Five Laws of Stratospheric Success and help him open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.” Since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.
MMS 25-25
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